Inside Out: The Meming of Art and the Art of Meming

Inside out: ogled iz umetnosti mimova i mimovanja umetnosti

Authors

  • Ana Knežević Seminar for museology and heritology studies, Faculty of Philosophy, University of Belgrade / The Museum of African Art, Belgrade, Serbia Author

DOI:

https://doi.org/10.51191/issn.2637-1898.2022.5.8.150

Keywords:

art, classic, history of art, work of art, internet meme, contemporary art

Abstract

This paper explores memes in a dialogue with artwork. In memes, it seeks “classical/traditional” artworks of the “standardized/analog” history of art, namely, the chosen works from the canon. In this search and analysis, this paper defines the position of the “high art” and its meaning in the chaotic environment created by tools such as Web 3.0. On the other hand, through a comparative approach, the paper maps different influences of the meme culture on the creation of contemporary drawings and paintings on a regional and international level, based on several examples chosen by the ‘culture algorithm’. Through this type of analysis, this paper represents an experiment in thinking about the “art of memes” and “the art of meming the art”, and it offers a view on the contemporary position of the internet meme in the history of art and also on the position of the history of art in popular meme culture.

Author Biography

  • Ana Knežević, Seminar for museology and heritology studies, Faculty of Philosophy, University of Belgrade / The Museum of African Art, Belgrade, Serbia

    Ana Knežević (1993), art historian, PhD candidate of Museology and Heritage Studies at the Faculty of Philosophy in Belgrade, curator in The Museum of African Art in Belgrade.

    She was a part of the organizational team of the regional student conference Literature and Art in Yugoslavia: (dis)continuity (1918–1992) during 2016 and of the NAM Talks (2021) conference, and a member of the editorial board of the magazine for art history Artum (2015–2016). She participated in several conferences and seminars dedicated to art history, education, heritology and museology. As a curator of the Museum of African Art in Belgrade she was part of the curatorial team of exhibitions “Unprotected Witness no.1: Afodisiac” (2019), “Reflect – Namibia after 30 years of independence” (2020), and “Unprotected Witness no. 2: MMM” (2020), “Non-Aligned World” (2021), “This is not a War – The Liberation of Mind and Land, in Ink and In Action” (2021), and “Reflect #2 – fragments, fragilities, memories” (2022). Her published papers are dedicated to museums in the age of cyberculture, art history methodology in cyberspace, as well as to architecture, pop culture, and contemporary art and visual culture (papers and articles available on academia.edu profile). She is the author of heritage online map https://nesvrstani.rs/ and critical online museum https://um.edu.rs/html/ Currently, she is PhD candidate of Museology and Heritology with PhD thesis dedicated to the analysis of Internet Memes within culture of remembrance and heritage studies.

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Published

15.07.2021

How to Cite

Inside Out: The Meming of Art and the Art of Meming: Inside out: ogled iz umetnosti mimova i mimovanja umetnosti. (2021). INSAM Journal of Contemporary Music, Art and Technology, 8, 150–169. https://doi.org/10.51191/issn.2637-1898.2022.5.8.150

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